OUR HISTORY
How did the Nilazur concept come about?
"At the turn of the 2010s, I had the immense joy of settling in Egypt to work there. I was deeply marked by the splendor and grandeur of Egyptian civilization, the richness of its culture, the diversity of its regions and the depth of soul of the Egyptians. Contact with creators, young talents and master craftsmen gave birth in me the desire to promote their creations on the international scene. I wanted to acquire solid professional experience before launching into entrepreneurship."
How does the Nilazur by Princess Fawzia concept take shape?
"The years have passed. At the turn of the 2020s, with the birth of my two children, I better understood the positive imprint I wanted to leave. This renewal was an infinite source of inspiration to design and create my first jewelry collection, "Terre d'Egypte" , through which I express my love for Egyptian civilization.
"My creative energy and my taste for natural stones push me to design jewelry every day, enhancing the splendid amulets that we craft in Egypt.
I also wanted to support Egyptian craftsmanship in a broader way. That's why I surrounded myself with experts and social enterprise leaders who shared my values and were sensitive to the beauty and creativity of authentic Egypt. I started by highlighting the work of a few master craftsmen through our collaborations for our first collections in decoration, ethical fashion and jewelry. I met so many beautiful people on this path.
This is how the Nilazur by Princess Fawzia brand was born, and today I have the joy of sharing with you the know-how of Egypt."